Meet Vi.
Your hair, finally understood.
Vi recommended exactly what my curls needed. Game changer!— Sarah M.
The brands behind every great hair day
Professional-grade. Direct to you.
What does your hair need?
Shop by the results you want
Stop guessing. Start seeing results.
Vi builds a routine around your hair type, concerns, and environment — so you buy what actually works. No more trial-and-error.
HAIRSCIENCE
What's your hair asking for?
Tap your top concern. Vi will find your perfect products.
Prefer to explore on your own?
Browse all products15% off your first order.
Up to 20% back.
GLOW Pro rewards grow every year you stay. Four tiers. Free forever.
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Save 15% on day one Applied automatically — no code needed
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Earn up to 20% back on every order The longer you stay, the more you save
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Free shipping on $100+ Unlocks at lower thresholds as you level up
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Vi finds what works for your hair Personalized recommendations, anytime
No credit card required. Takes 30 seconds.
Questions? We've got answers.
Everything you need to make confident choices for your hair.
What is GLOW Pro?
GLOW Pro is our free rewards program with 4 tiers that grow with you. Get 15% off your first order + 10% back as GLOW Bucks. Your rewards increase every anniversary year — up to 32% total value at Diamond. Free forever.
Do you offer free shipping?
Yes! Free shipping on orders over $100 for GLOW and Gold tiers, or free on all orders for Platinum and Diamond members. Most orders ship within 1-2 business days.
What makes your products different?
Every product is professional-grade — from brands like Olaplex, K18, Pureology, and Redken that top salons trust. No filler brands, no overwhelming selection. Just what actually works.
How do GLOW Bucks work?
You earn up to 20% back as GLOW Bucks on every purchase (tier-dependent). GLOW Bucks stay as long as you do and can be redeemed as store credit anytime — $1 for every 100 GLOW Bucks. Plus, you get an automatic 10-12% discount at checkout.
Can I get personalized recommendations?
Absolutely! Chat with Vi, our AI hair care expert, for instant personalized recommendations based on your hair type, concerns, and goals. You can even upload a photo for analysis.
What is your return policy?
We accept returns within 30 days of delivery for unopened products in original packaging. Customer is responsible for return shipping. Not sure about a product? Chat with Vi before you buy — she'll match it to your hair profile so you buy right the first time.
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