Find what actually works.
Less breakage. Longer-lasting color. Hair that finally cooperates.
Powered by patent-pending AI
The brands behind every great hair day
Professional-grade. Direct to you.
Since 1976
Founded by Violet in Strongsville, Ohio
Nearly fifty years ago, Violet opened her doors with one belief — everyone deserves to feel beautiful in their own hair. That warmth and expertise now lives in Vi, your AI hair consultant named in her honor. Three generations later, we’re still here.
What does your hair need?
Shop by the results you want
Stop guessing. Start seeing results.
See what Vi can do — from personalized matches to full routines, built around your hair.
Your top product matches
Based on 2B wavy, color-treated, dry hair — 14 factors analyzed.
Your wash day routine
4-step routine optimized for your hair type under $80.
Olaplex vs K18
Side-by-side analysis for your specific hair profile.
Photo analysis results
AI-powered assessment from your uploaded photo.
Ingredient analysis
Compatibility check against your hair profile.
Explore our collections
Find what your hair actually needs
No products configured. Select a collection in the theme editor.
See what Vi recommends
Personalized 5-step protocols for every hair type
Want a protocol built for YOUR hair?
Vi™ Patent-pending AI consultation
Want a protocol built for YOUR hair?
Vi™ Patent-pending AI consultation
Want a protocol built for YOUR hair?
Vi™ Patent-pending AI consultation
No products configured. Select a collection in the theme editor.
Want a protocol built for YOUR hair?
Vi™ Patent-pending AI consultation
10% off your first order.
10% back on every order.
10% off your first order with code WELCOME10. 10% back on every order as GLOW Bucks. Free forever.
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Save 10% on day one with code WELCOME10 Use code WELCOME10 at checkout
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Earn 10% back on every order Real dollars that never expire
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Free shipping on $150+ On all qualifying orders
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Vi finds what works for your hair Personalized recommendations, anytime
No credit card required. Takes 30 seconds.
What's your hair asking for?
Tap your top concern. Vi will find your perfect products.
Prefer to explore on your own?
Browse all productsQuestions? We've got answers.
Everything you need to make confident choices for your hair.
What is GLOW Bucks?
GLOW Bucks is our free rewards program. Get 10% off your first order with code WELCOME10 + 10% back as GLOW Bucks on every order. Real dollars that never expire. No tiers, no points to track. Free forever.
Do you offer free shipping?
Yes! Free shipping on orders over $150. Most orders ship within 1-2 business days.
What makes your products different?
Every product is professional-grade — from brands like Olaplex, K18, Pureology, and Redken that top salons trust. No filler brands, no overwhelming selection. Just what actually works.
How do GLOW Bucks work?
You earn 10% back as GLOW Bucks on every purchase. GLOW Bucks stay as long as you do and can be redeemed as store credit anytime — real dollars you can redeem at checkout. Plus, you get 10% off your first order with code WELCOME10.
Can I get personalized recommendations?
Absolutely! Ask Vi, your hair advisor, for instant personalized recommendations based on your hair type, concerns, and goals. You can even upload a photo for analysis.
What is your return policy?
We accept returns within 30 days of delivery for unopened products in original packaging. Customer is responsible for return shipping. Not sure about a product? Ask Vi before you buy — she'll match it to your hair profile so you buy right the first time.