Bestseller
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MatchStart analysis
John Paul Mitchell SystemsMVRCK Beard Oil2 sizes$10.20✦ $1.02 backSulfate-freeColor-safe
A family salon that’s known hair since 1976
Find what actually works.
Less breakage. Longer-lasting color. Hair that finally cooperates — matched to you by patent-pending AI across 2,700+ professional hair-care products.
No account neededPersonalized to your hairScreens for sensitivities
The Hair PassportYour Hair Passport
Sample · Color-treated · Dry · Sulfate-sensitive
Vi’s top match · MatrixMega Sleek BlowDown Leave-In Cream$27.30 · ✦ $2.73 back
96
Scored to the sample — build yours freeScored to your hair4 matches found
How Vi works
Three steps to your match.
1
Assess
A few easy questions about your hair and your goals.
2
Identify
Vi scores thousands of professional products to find your matches.
3
Recommend
Vi builds your routine — order what you love and earn 10% back in store credit.
And you walk away with
Your Hair Passport
✦ Improving over the next six weeks with your routine
37out of 100
Vi maps your hair, then builds the routine.
Wavy · 2BHigh porosityHard waterColor-treatedSulfate-free
4 products, scored to your hair
Tell Vi what you want to change
What does your hair need?
Tap a goal — Vi builds the routine, scored to your hair.
Bond repair
Less breakage
Rebuild the bonds that bleach and heat broke — visibly stronger, less snap when you brush.
Vi’s pickfor less breakage
Cuticle seal
Softer & smoother
Glass-smooth and touchable — soft enough to run your fingers straight through.
Vi’s pickfor softer & smoother
Anti-humidity
Frizz control
Seal the cuticle so a humid Ohio afternoon doesn’t get a vote.
Vi’s pickfor frizz control
Color lock
Lasting color
Hold your salon color weeks longer — less fade between appointments.
Vi’s pickfor lasting color
Weightless lift
Volume & body
Lift at the root, body through the lengths — never stiff, never crunchy.
Vi’s pickfor volume & body
Scalp-first
Scalp health
Calm, balanced, clarified — because great hair starts at the root.
Vi’s pickfor scalp health
Vi’s pickfor less breakage
Cuticle seal
Softer & smoother
Glass-smooth and touchable — soft enough to run your fingers straight through.
Vi’s pickfor softer & smoother
Anti-humidity
Frizz control
Seal the cuticle so a humid Ohio afternoon doesn’t get a vote.
Vi’s pickfor frizz control
Color lock
Lasting color
Hold your salon color weeks longer — less fade between appointments.
Vi’s pickfor lasting color
Weightless lift
Volume & body
Lift at the root, body through the lengths — never stiff, never crunchy.
Vi’s pickfor volume & body
Scalp-first
Scalp health
Calm, balanced, clarified — because great hair starts at the root.
Vi’s pickfor scalp health
For less breakage, I rebuild the broken bonds first, then seal and protect them — a few steps over about four weeks. Brushing gets noticeably gentler.
Repair
Matrix Miracle Creator
Strengthen
Alterna Caviar Repair Spray
Protect
Matrix Mega Sleek Leave-In
For softer & smoother, We smooth the cuticle and add slip so strands stop catching on each other — touchable, often by the first wash.
Smooth
Matrix Mega Sleek Leave-In
Nourish
Matrix Miracle Creator
Seal
Alterna Caviar Repair Spray
For frizz control, Hard water and humidity are the usual culprits. We seal the cuticle and add a humidity barrier so your style holds all day.
Smooth
Matrix Mega Sleek Leave-In
Seal
Alterna Caviar Repair Spray
Set
Avlon KeraCare Setting Lotion
For lasting color, Color fades fastest in the first two weeks. We lock the cuticle and screen out anything harsh so your salon color lasts.
Protect
Alterna Caviar Repair Spray
Treat
Matrix Miracle Creator
Refresh
Avlon KeraCare Setting Lotion
For volume & body, Lift comes from the root, with weightless conditioning through the lengths — body without the crunch.
Lift
Joico Lumi10 Accelerator
Refresh
Paul Mitchell Dry Shampoo
Finish
Matrix Mega Sleek Leave-In
For scalp health, Great hair starts at the root. We clarify buildup and rebalance so the scalp is calm and hair grows from a healthy base.
Clarify
Paul Mitchell Dry Shampoo
Soothe
Avlon KeraCare Setting Lotion
Balance
Joico Lumi10 Accelerator
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✦ GLOW Bucks
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Studio 1 BeautyEst. 1976
GLOW Bucks · Free to join
Hair care that pays you back.
10% off your first order and 10% back in store credit — nearly 20% in value to start. Then 10% back on every order after, store credit toward whatever you want next.
Example: spend $124, get $12.40 back as store credit.
10% off day one
Code arrives by email
10% back, always
Real store credit
Free shipping $150+
On every qualifying order
Vi finds what works
Personalized, anytime
Family-owned since 1976
Honoring the timeless art of beauty.
My mother, Violet, believed every person carries a vision of who they aspire to become. Her life’s work was helping people bring that vision to life.
Today, her mission lives on in every person we serve.
Meet Vi
The expert who actually knows your hair — and exactly what it needs.
Finding a stylist who truly knows your hair is hard — and rare. Vi changes that: a master stylist in your pocket, powered by patent-pending Studio Match Intelligence. It gets to know your hair — everything from your water hardness to your climate to your sensitivities — and pulls from professional salon brands, so the right routine finds you, wherever you are.
My hair is color-treated and dry. What actually helps?
Color-treated and dry — let’s protect the color and put moisture back, and I’ll screen out sulfates. Here’s your top match:
Your Hair Passport
Color-treated · Dry
Vi’s top match · Matrix
Mega Sleek BlowDown Leave-In Cream
$27.30 · ✦ $2.73 back
96
Scored to your hair
3 matches found
- Learns your hair type, porosity, and goals
- Factors in your water, climate & sensitivities
- Checks how your products work together
- Pulls from professional salon brands
2,800professional products
10%back on every order
$150+orders ship free
The brands behind every great hair day
The brands your stylist actually uses.
From a family salon that has known hair since 1976.
Pureology
Questions? We've got answers.
What is GLOW Bucks?
Our free rewards program: 10% off your first order — code arrives by email when you join — then 10% back as GLOW Bucks — store credit, $1 = $1 — on every order. No points, no tiers.
Do you offer free shipping?
Yes — free shipping on orders over $150. Under $150, rates are calculated at checkout.
What makes Studio 1 different?
Honestly? The products are the same professional brands top salons trust — Olaplex, K18, Redken. What's different is everything around them: Vi matches them to your hair, screens every pick for sensitivities, and you earn 10% back on every order. A licensed salon's expertise, personalized to you — not just a shelf to dig through.
Can I get personalized recommendations?
Yes. Take the quick Hair Passport assessment and Vi scores every product against your hair, then builds you a routine. No account needed.
What is your return policy?
30-day returns on unopened products. Not sure about something? Ask Vi before you buy — Vi checks it against your hair so you buy right the first time.